[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/maleja.cz\/jsou-vase-google-textove-reklamy-zkracovany-tady-je-neco-co-byste-meli-zvazit\/#Article","mainEntityOfPage":"https:\/\/maleja.cz\/jsou-vase-google-textove-reklamy-zkracovany-tady-je-neco-co-byste-meli-zvazit\/","headline":"Jsou va\u0161e Google textov\u00e9 reklamy zkracov\u00e1ny? Tady je n\u011bco, co byste m\u011bli zv\u00e1\u017eit","name":"Jsou va\u0161e Google textov\u00e9 reklamy zkracov\u00e1ny? Tady je n\u011bco, co byste m\u011bli zv\u00e1\u017eit","description":"Tento t\u00fdden Andrea Cruz, mana\u017eer digit\u00e1ln\u00edho marketingu ve spole\u010dnosti KoMarketing, si v\u0161imla, \u017ee titulky textov\u00fdch reklam a jejich popisky se \u010d\u00edm d\u00e1l \u010dast\u011bji zkracuj\u00ed a … ","datePublished":"2020-02-12","dateModified":"2020-02-12","author":{"@type":"Person","@id":"https:\/\/maleja.cz\/author\/#Person","name":"","url":"https:\/\/maleja.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/29b4b7cf61bc7f4a3cff4e7146cbe3cb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/29b4b7cf61bc7f4a3cff4e7146cbe3cb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"maleja.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/maleja.cz\/wp-content\/uploads\/art371210_16x9_20260818_125214_gO7D4z.jpg","url":"https:\/\/maleja.cz\/wp-content\/uploads\/art371210_16x9_20260818_125214_gO7D4z.jpg","height":0,"width":0},"url":"https:\/\/maleja.cz\/jsou-vase-google-textove-reklamy-zkracovany-tady-je-neco-co-byste-meli-zvazit\/","about":["Online"],"wordCount":362,"articleBody":"Tento t\u00fdden Andrea Cruz, mana\u017eer digit\u00e1ln\u00edho marketingu ve spole\u010dnosti KoMarketing, si v\u0161imla, \u017ee titulky textov\u00fdch reklam a jejich popisky se \u010d\u00edm d\u00e1l \u010dast\u011bji zkracuj\u00ed a p\u0159em\u00fd\u0161lela nad t\u00edm, pro\u010d se tomu tak d\u011bje, jestli se n\u011bco nov\u00e9ho nezm\u011bnilo.\t\tPro\u010d se vlastn\u011b zkracov\u00e1n\u00ed reklam d\u011bje?\u00a0M\u011bli byste m\u00edt neust\u00e1le jednu v\u011bc na pam\u011bti a to je to, \u017ee zkracov\u00e1n\u00ed je hlavn\u011b o pixelech, sp\u00ed\u0161e ne\u017e o specifick\u00e9m po\u010dtu znak\u016f, proto\u017ee \u0161ir\u0161\u00ed znaky pou\u017e\u00edvaj\u00ed v\u00edce pixel\u016f. V\u00a0roce 2016, kdy\u017e byly p\u0159edstaveny textov\u00e9 roz\u0161\u00ed\u0159en\u00e9 reklamy, Google uvedl, \u017ee inzerenti by m\u011bli zv\u00e1\u017eit limitaci d\u00e9lky titulku na t\u0159icet t\u0159i znak\u016f, aby je udr\u017eeli od potencion\u00e1ln\u00edho zkr\u00e1cen\u00ed. A to je st\u00e1le doporu\u010dovan\u00e1 d\u00e9lka v\u00a0pomocn\u00e9m centru, dokonce i kdy\u017e Google p\u0159idal t\u0159et\u00ed mo\u017enost titulku:\u00a0\u201eV n\u011bkter\u00fdch situac\u00edch GOogle Ads pot\u0159ebuj\u00ed zkr\u00e1tit v\u00e1\u0161 text, obvykle s\u00a0elipsou (\u201e\u2026\u201c). To by se mohlo\u00a0 st\u00e1t, pokud va\u0161e textov\u00e1 reklama \u010dasto pou\u017e\u00edv\u00e1 \u0161ir\u0161\u00ed znaky (jako nap\u0159\u00edklad \u201em\u201c) nam\u00edsto u\u017e\u0161\u00edch znak\u016f (jako nap\u0159\u00edklad \u201ei\u201c), proto\u017ee text titulku by mohl b\u00fdt \u0161ir\u0161\u00ed ne\u017e dostupn\u00e9 m\u00edsto pro n\u011bj v\u00a0n\u011bkter\u00fdch velikostech prohl\u00ed\u017ee\u010d\u016f. S\u00a0v\u011bt\u0161inou latinsk\u00fdch jazyk\u016f se m\u016f\u017eete tomuto efektu vyhnout t\u00edm, \u017ee limitujete celkov\u00fd po\u010det linie znak\u016f na t\u0159icet t\u0159i znak\u016f celkem.\u201c \u00a0K\u00a0tomu v\u0161emu, pokud se p\u0159ehled reklamy v\u00a0Google Ads ukazuje jako pln\u00fd titulek, Google uv\u00e1d\u00ed, \u017ee bude pravd\u011bpodobn\u011b obvykle vykreslen zcela kompletn\u011b.\u00a0Pro popisky Google neuv\u00e1d\u00ed \u017e\u00e1dn\u00e9 specifick\u00e9 pravidla a n\u00e1stroj p\u0159ehledu neukazuje \u017e\u00e1dn\u00e9 zkr\u00e1cen\u00ed. Znovu, z\u00e1le\u017e\u00ed jenom na pixelech. V\u00a0n\u011bkolika v\u00fdsledc\u00edch, na kter\u00e9 jsem se d\u00edval, se zkracov\u00e1n\u00ed popisku st\u00e1valo reklam\u00e1m s\u00a0osmdes\u00e1ti \u010dty\u0159mi a osmdes\u00e1ti \u0161esti znaky v\u00a0pln\u00e9 jedn\u00e9 linii, proto\u017ee m\u011bl popis p\u0159\u00edli\u0161 \u00fazk\u00fdch znak\u016f a p\u00edsmen.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou va\u0161e Google textov\u00e9 reklamy zkracov\u00e1ny? 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