[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/maleja.cz\/nazor-kongres-si-potrebuje-udelat-svuj-domaci-ukol-na-tema-internetovych-vyhledavacu\/#Article","mainEntityOfPage":"https:\/\/maleja.cz\/nazor-kongres-si-potrebuje-udelat-svuj-domaci-ukol-na-tema-internetovych-vyhledavacu\/","headline":"N\u00e1zor: Kongres si pot\u0159ebuje ud\u011blat sv\u016fj dom\u00e1c\u00ed \u00fakol na t\u00e9ma internetov\u00fdch vyhled\u00e1v\u00e1\u010d\u016f.","name":"N\u00e1zor: Kongres si pot\u0159ebuje ud\u011blat sv\u016fj dom\u00e1c\u00ed \u00fakol na t\u00e9ma internetov\u00fdch vyhled\u00e1v\u00e1\u010d\u016f.","description":"B\u011bhem jedn\u00e1n\u00ed dne jeden\u00e1ct\u00e9ho prosince, dotazuj\u00edc\u00ed se reprezentuj\u00edc\u00ed americk\u00e9ho Kongresu na Google CEO demonstrovalo jejich ne zrovna mal\u00fd nedostatek znalost\u00ed o tom, jak vlastn\u011b internetov\u00e9 … ","datePublished":"2026-05-09","dateModified":"2026-05-09","author":{"@type":"Person","@id":"https:\/\/maleja.cz\/author\/#Person","name":"","url":"https:\/\/maleja.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/29b4b7cf61bc7f4a3cff4e7146cbe3cb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/29b4b7cf61bc7f4a3cff4e7146cbe3cb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"maleja.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/maleja.cz\/wp-content\/uploads\/art336262_4x3_20260820_110438_BRGed3.jpg","url":"https:\/\/maleja.cz\/wp-content\/uploads\/art336262_4x3_20260820_110438_BRGed3.jpg","height":0,"width":0},"url":"https:\/\/maleja.cz\/nazor-kongres-si-potrebuje-udelat-svuj-domaci-ukol-na-tema-internetovych-vyhledavacu\/","about":["Online"],"wordCount":553,"articleBody":"\tB\u011bhem jedn\u00e1n\u00ed dne jeden\u00e1ct\u00e9ho prosince, dotazuj\u00edc\u00ed se reprezentuj\u00edc\u00ed americk\u00e9ho Kongresu na Google CEO demonstrovalo jejich ne zrovna mal\u00fd nedostatek znalost\u00ed o tom, jak vlastn\u011b internetov\u00e9 vyhled\u00e1va\u010de vlastn\u011b funguj\u00ed.\tPr\u00e1v\u011b nyn\u00ed se d\u00edv\u00e1me na C-SPAN, kde poslouch\u00e1me Google CEO Sundar Pichai, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zky od nejr\u016fzn\u011bj\u0161\u00edch americk\u00fdch kongresman\u016f. Up\u0159\u00edmn\u011b v\u011b\u0159\u00edme, \u017ee Pichai d\u011bl\u00e1 velmi dobrou pr\u00e1ci p\u0159i zodpov\u00edd\u00e1n\u00ed t\u011bchto ot\u00e1zek, kter\u00e9 se na n\u011bj val\u00ed ze v\u0161ech sm\u011br\u016f.\tCo n\u00e1m p\u0159ipad\u00e1 naprosto \u00fachvatn\u00e9, nebo n\u011bkter\u00fdm z n\u00e1s, kte\u0159\u00ed byli SEO profesion\u00e1lov\u00e9 po zhruba dvacet p\u011bt let (Tuhle pr\u00e1ci jsme d\u011blali je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se v\u016fbec Google stal mainstreamem) jsou koment\u00e1\u0159e n\u011bkter\u00fdch kongresman\u016f. Mezi plevelem vy\u010dn\u00edv\u00e1 hlavn\u011b kongresman Lamar Smith (R-TX) a Steve Chabot (R-OH), dle na\u0161eho n\u00e1zoru, maj\u00ed ty nejv\u00fdrazn\u011bj\u0161\u00ed mezery v n\u011bjak\u00e9m pr\u016fzkumu toho, jak vlastn\u011b Google funguje nebo jak vlastn\u011b funguje jak\u00fdkoliv jin\u00fd internetov\u00fd vyhled\u00e1va\u010d.\t\u017d\u00e1dn\u00fd internetov\u00fd dokument nem\u00e1 \u201epr\u00e1vo\u201c b\u00fdt ohodnocen nebo b\u00fdt hodnocen. To jsme ostatn\u011b n\u011bkolikr\u00e1t zm\u00ednili v na\u0161ich \u010dl\u00e1nc\u00edch a zmi\u0148uj\u00ed to i jin\u00ed experti, kdy\u017e jsou povol\u00e1n\u00ed jako odborn\u00ed sv\u011bdci v nejr\u016fzn\u011bj\u0161\u00edch pr\u00e1vn\u00edch p\u0159\u00edpadech \u2013 hodnocen\u00ed se z\u00edsk\u00e1vaj\u00ed. Kdy\u017e sly\u0161\u00edme jak\u00e9hokoliv konzervativce, a\u0165 u\u017e um\u00edrn\u011bn\u00e9ho, nez\u00e1visl\u00e9ho nebo liber\u00e1ln\u00edho st\u011b\u017eovat si o tom, jak jsou m\u00e1lo reprezentov\u00e1n\u00ed v Google v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, na\u0161\u00ed odpov\u011bd\u00ed je: \u201eZkuste se nejd\u0159\u00edve pod\u00edvat sami na sebe do zrcadla\u201c. \u010c\u00edm si vlastn\u011b vlastn\u00edci a spr\u00e1vci internetov\u00fdch str\u00e1nek vyslou\u017eili m\u00edsto v Google Novinky, Google zpr\u00e1vy atd. v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed?\tOptimalizace internetov\u00fdch vyhled\u00e1va\u010d\u016f, jako pr\u016fmysl, existoval d\u00e1vno p\u0159ed t\u00edm, ne\u017e n\u011bjak\u00fd Google v\u016fbec vstoupil do mainstreamu jako dominantn\u00ed internetov\u00fd vyhled\u00e1va\u010d. Byli jsme tu je\u0161t\u011b p\u0159ed dvaceti lety, kdy\u017e Sergei Brin mluvil na jeho prvn\u00ed konferenci o strategi\u00edch internetov\u00fdch vyhled\u00e1va\u010d\u016f. Spolupracovali v\u016fbec n\u011bkte\u0159\u00ed dne\u0161n\u00ed st\u011b\u017eovatel\u00e9 z kongresu s n\u011bjak\u00fdm v\u00e1\u017een\u00fdm SEO konzultantem nebo n\u011bjakou v\u00e1\u017eenou a zku\u0161enou SEO firmou? O tom je\u0161t\u011b \u017e\u00e1dn\u00fd reprezentuj\u00edc\u00ed nemluvil a pravd\u011bpodobn\u011b je o tom je\u0161t\u011b dlouho mluvit neusly\u0161\u00edme.\tV\u011bt\u0161ina SEO profesion\u00e1l\u016f v\u00ed, \u017ee Google vypracov\u00e1v\u00e1 seznamy pro ka\u017ed\u00fd hledan\u00fd v\u00fdraz. M\u016f\u017eu spustit jakoukoliv \u017e\u00e1dost hled\u00e1n\u00ed v Illinois, nap\u0159\u00edklad, a moji kolegov\u00e9, kte\u0159\u00ed \u017eij\u00ed v New Yorku, Kentucky, Kalifornii nebo Pennsylv\u00e1nii (nebo jak\u00e9mkoliv jin\u00e9m st\u00e1tu) pravd\u011bpodobn\u011b dostanou \u00fapln\u011b jin\u00e9 v\u00fdsledky. Znovu, informace o tom, jak tohle v\u0161echno funguje, jsou v\u0161ude dostupn\u00e9, hlavn\u011b na Search Engine Land a na Googlu. Mysl\u00edte si, \u017ee tito dva reprezentuj\u00edc\u00ed spolupracovali s n\u011bjakou SEO firmou nebo konzultantem, kter\u00fd by je informoval o tomto faktu a uk\u00e1zal jim citace? Mo\u017en\u00e1 ne, ale ur\u010dit\u011b to tak ud\u011blat mohli.\t\u00a0\t                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"N\u00e1zor: Kongres si pot\u0159ebuje ud\u011blat sv\u016fj dom\u00e1c\u00ed \u00fakol na t\u00e9ma internetov\u00fdch vyhled\u00e1v\u00e1\u010d\u016f.","item":"https:\/\/maleja.cz\/nazor-kongres-si-potrebuje-udelat-svuj-domaci-ukol-na-tema-internetovych-vyhledavacu\/#breadcrumbitem"}]}]